Updated Iconic Serums

In the world of skincare, serums are where the modern individual looks for results. A serum is typically in an aqueous base and focuses on delivering a clear benefit to the skin. They tend to be more concentrated with active ingredients as less volume in the formula is spent on the emulsifiers and conditioning agents so necessary to making a face cream. Now that does not mean that face creams cannot show results, and that does not mean that all serums are awesome; remember, most active ingredients like acids and retinoids perform the best in comparably lower concentrations. That being said, a serum may offer a greater assortment of different actives. In your routine, a serum is where you realistically should be spending the bulk of your money but also the product you should be the happiest about.

Lately there have been quite a few modernized face serums, enough to warrant a bit of discussion on what is new and who each formula is tailored for.

Clarins Double Serum Complete Age Control Concentrate

clarins-double-serum-2017-versionDear Double Serum has received a bit of a face lift as of late, and while the most dramatic (and obvious) change is the elimination of mineral oil, if you actually compare the ingredient lists nearly everything is different. Double Serum makes use of over 30 years worth of research, has both a water- and oil-soluble component for maximum bioavailability, utilizes 21 active ingredients, and has a dial-pump system that allows you to customize the amount of product it disperses according to age, skin type, and lifestyle.

Who is it for? Anyone over 25 (or younger if you have a harsh lifestyle) who wants a good ‘general’ serum, especially those with a busy lifestyle.
What does it do? Strengthens dermal fibres, preserves the epidermis’ ability to proliferate new cells, improves oxygenation, protects microcirculation, stimulates cellular energy production, strengthens lipidic ‘cement’ that binds skin cells together, enables skin to hold hydration longer, protects against free radical damage, offers an instant lifting effect.
What should I notice? Radiance, diminished fine lines and enlarged pores, smoother texture, a more rested appearance.
What is inside? Banana, avocado, myrothamnus, red jania, teasel, goji berry, beautyberry, horse chestnut, kiwi, mary’s thistle, leaf of life, quinoa, marsh samphire, cocoa tree, mango tree, huang qi, ginger lily, edelweiss, orthosiphon, organic oat.
Natural or synthetic? 9 organic active ingredients, 3 fair trade active ingredients, recyclable container.
How does it work? The new Double Serum focuses on protecting the ability for cells to communicate with one another. University of Kent has a fantastic article on cellular communication, but essentially cells communicate with one another through sending signal molecules which then bind to receptor proteins on the target cell. A multi-step process follows, resulting in the target cell changing its behaviour. Double Serum uses turmerone, a specific extract of turmeric not often used in skincare, to protect this ability to communicate.
Where can I find it? Clarins, Sephora, Hudson’s Bay, Nordstrom, John Lewis.
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